Custom Modeling

TPL_BEEZ5_LOGO

Custom Modeling

modeling

Your company can learn a lot from the past. By using consumer purchasing behavior/history you can reach a more specifically targeted group of individuals. These individuals are more likely to be interested in your product or service. Using a defined customer model marketing costs can be reduced between 10 - 20% and you can receive up to a 47% higher response rate.

To Use Our New Modeling System You Provide:

  • An Excel or Text file of your customer first and last name, address and zip.
  • The geographic area you are targeting.

Paramount Will Provide You With:

  • A Profile Report Summary
  • A Model Report shows the features consumers have that cause more response.
  • Counts targeted with the Model and Geo-selects.

Analytics

Paramount's Analytics creates highly targeted mailing lists to improve response rates. Predictive models are typically used with larger companies, smaller companies wouldn’t typically use this as the expense would be greater. However, Paramount Lists can make this a practical option with any company! At Paramount, our custom modeling is offered free of charge. The cost is at a per thousand names basis, at the same rates you buy names today.

Modeling Process

Paramount Lists has a simple 5 step process eliminating the guess work of list selection:

  1. Upload - Match your customer list with Paramount's compiled lists.
  2. Profile - Customer information is summarized into a report.
  3. Model - Process determines the features of your customers that are similar or different to non-customers. Using the features that make a person more likely to respond as an equation.
  4. Report - Summary that explains the model.
  5. Build List - Apply selects and filters from other fields to build a list.

Your company can learn a lot from the past. By using consumer purchasing behavior/history you can reach a more specifically targeted group of individuals. These individuals are more likely to be interested in your product or service. Using a defined customer model marketing costs can be reduced between 10 - 20% and you can receive up to a 47% higher response rate.

To Use Our New Modeling System You Provide:

  • An Excel or Text file of your customer first and last name, address and zip.
  • The geographic area you are targeting.

Paramount Will Provide You With:

  • A Profile Report Summary
  • A Model Report shows the features consumers have that cause more response.
  • Counts targeted with the Model and Geo-selects.

Analytics

Paramount's Analytics creates highly targeted mailing lists to improve response rates. Predictive models are typically used with larger companies, smaller companies wouldn’t typically use this as the expense would be greater. However, Paramount Lists can make this a practical option with any company! At Paramount, our custom modeling is offered free of charge. The cost is at a per thousand names basis, at the same rates you buy names today.

Modeling Process

Paramount Lists has a simple 5 step process eliminating the guess work of list selection:

1.   Upload - Match your customer list with Paramount's compiled lists.

2.   Profile - Customer information is summarized into a report.

3.   Model - Process determines the features of your customers that are similar or different to non-customers. Using the features that make a person more likely to respond as an equation.

4.   Report - Summary that explains the model.

5.   Build List - Apply selects and filters from other fields to build a list.