List Hygiene and DNC

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List Hygiene and DNC

listYour customer database is your company's most valuable information asset. It contains a wealth of data that drives customer retention and fuels your Customer Relationship Management (CRM) program. Within it lies your competitive edge. However, a database hampered by poor data quality can take you only so far. Data quality is the foundation of a well-implemented CRM system.

Paramount data hygiene is a process designed to cleanse name and address data including the DNC (Do Not Call) list . Elements of the process include standardization and consolidation of data, enhancement of data and data analysis. List hygiene improves the reliability and deliverability of your list.

Identifying duplicates is one of the easiest ways to reduce in-the-mail costs. Paramount's proprietary name matching logic is the most flexible and sophisticated available.