Display Advertising continues to evolve in todays ever changing digital landscape. 15 years ago, if you wanted to target a specific type of audience, you had to place your ads on requisite websites that bring in the type of traffic you are after. But today, IP tracking and cookies allow you to serve targeted ads to users specifically interested in your product or service, no matter what website they're browsing.
"Display's Targeting Abilities Delivers Instantaneous Results By Tracking The User and Not The Site."
You've seen it yourself. One minute you're shopping for couches on a variety of furniture websites. The next minute you're checking your email. You look up, and what do you see? Couch ads. Couch ads, everywhere.
So, how does it work? It's actually quite simple. As you search for an item, a cookie is placed on your computer about the details of your search. Then, as you continue to browse other various sites, when a page is loaded, an ad script is instantly executed which reads your cookie, and correlates it to an advertiser that is targeting what you were searching for. The script loads the advertisers ad, based on your cookie - and TADA. A couch ad, right after you were browsing furniture 10 seconds ago. As you can see, there is a mountain of potential with this type of targeting technology. You've seen it done over and over, and it's about time you join in on the fun!
RETARGETING is another way to serves ads to potential customers. Retargeting serve ads to prospects that have viewed your website. A lot like calling a prospect, and then following up with them a week later, Retargeting serves an ad to a person who visited your website, which boads as a friendly reminder - "don't forget about us." Retargeting is one of the most used digital advertising methods used today. Someone who visited your website, is more than likely already interested in your product or service and is most likely a small push, or a coupon away from buying. Follow up on your website visitors today with Digital Retargeting!
As you can see, there are great benefits to utilizing digital targeting in your next advertising campaign. Not sure how to get started? No Problem! Give us a call today, and let one of our associates explain how to get you started!